A very wise man and mentor, Steve Davis, once taught me that the key to marketing is not what you say, but how well you can transfer emotion to your audience.
Subtlety
It’s an extremely hard concept to master because it’s subtle. There is no instruction manual on how to transfer emotion. This is bad news for over-analytical types that want the exact formula for success, and good news for creative types that know how to tap into other people’s emotions.
{ 1 comment }
