I just received my copy of Aaron Wall’s SEO Book, and I have to say: it blew me away.
I’m naturally skeptical of eBooks, in fact this is only the second one I’ve ever bought. The first was Steven Aitchison’s compilation because he’s a friend and it was only Â£4.99.
Since SEO Book costs a little more, I made what I thought was a leap of faith; but boy was I glad I did. The book is over 300 pages of internet marketing gold which is updated regularly (upgrades included) and supported with a blog.
I’m skeptical of ebooks because anyone can write a few pages, save it as a pdf, create a marketing page, and rip the rest of us off for whatever they’re charging. Conversely, one look at SEO Book reveals that the wisdom within must have taken years to compile.
Aaron bends over backwards to make sure you get your money’s worth. He includes information on not just SEO, but online marketing in general. There are lists, phone numbers, websites, directories, spreadsheets, and any other resource that you could possibly need to market anything on the web.
What is SEO?
For those who don’t know, SEO stands for Search Engine Optimization. It’s the inexact science of getting your website to the top of search engine results for desired search terms.
Major corporations and brands pay millions of dollars in web-advertising even though people are about three times more likely to click on organic Google search results. This means that you can compete with the big boys if you know how to optimize.
People are always shocked with how well Genius Types does on search engines. The secret is not a secret at all: WordPress blogs are natural search engine magnets. By installing the limited SEO knowledge I had before reading Aaron’s book, I was able to increase my pagerank to a 6, and rank competitively for several search terms. Now that I’ve read the book, watch out!
The Art of SEO
One of the biggest lessons in SEO Book is that search engine optimization is an ever-evolving art form. Google and other engines change their algorithms regularly to combat optimizers and keep up with current trends.
It is far more effective to learn to think like Google and design your strategy accordingly than it is to learn individual techniques. Techniques will come and go with algorithm changes, but the the idea will always remain the same: Google and other search engines are trying to provide the most relevant results possible for searchers. Optimizers with the most natural-looking techniques will prevail.
Why Get the Book?
You could spend a lot time and money buying lots of outdated books on SEO, or you could buy SEO Book, get all the information, and keep up-to-date with lifetime upgrades. I don’t normally recommend eBooks, but this one’s worth it.