Transference of Emotion is the Key to Marketing
A very wise man and once taught me that the key to marketing is not what you say, but how well you can transfer emotion to your audience.
A very wise man and once taught me that the key to marketing is not what you say, but how well you can transfer emotion to your audience.
Here’s one you may not have considered: Is it better to be a working stiff or a suit if you’re an entrepreneur who’d rather be working for himself than the man anyway?
Career strategies for creative types:
1. The Starving Artist
2. Artist with Responsibilities
Music By:
Big Head Todd
PodShow PodSafe Music Network
Send questions for future podcasts to mail@geniustypes.com. Please include your City/State/Country.
Most people fit into one of two categories: 1) business minded or 2) creative; but to be successful as an entrepreneur, you need both. That’s why so few small businesses succeed: their leaders are too heavy on one side or the other.
When I got my first movie job, It was like my own private film school. Our million dollar film starring Gary Busey set up shop in a residential rental house. We painted the walls and packed it full of desks to create our own low-budget indie production office. But the thing that fascinated me the most was the division of labor.
The theme of Genius Types is the balance of Creative Life and Passive Income. The idea grew from a struggle to reconcile the competing creative and practical forces of my personality in my twenties. I was known as both an artist and an entrepreneur in junior high and high school. My dual passions for art [...]
Most people are scared of competition. They see the world’s population exploding at over 6 1/2 billion people and think that they will never have a chance. Every year, the competition’s getting stiffer. More and more investors are battling over real estate, more and more bloggers are battling over cyberspace, and more and more film-makers [...]
I just returned from the South by Soutwest Music, Film, and Interactive Festival in Austin, Texas where I spent the week as a producer for a movie that followed the festival. Allthough I have worked in many facets of film production before, this was the first time that I actually got a producer credit. I’ve [...]
Since the beginning of time, creative types have struggled with a paradox. If you are an artist, deep down you want to pursue the passion of your genius. You want to create the purest representation possible of your soul and share it with all who will notice. The further you get from your heart, the [...]
Several readers have been asking where I get the photos that appear on this blog. Well, some are my own work, and some are bought. The picture of the storm on the header is one that I took. It’s actually three pictures that have been fused together to create one big panoramic. I got it [...]