Creative Life and Passive Income
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How to Be an Artist and Still Eat

The theme of Genius Types is the balance of Creative Life and Passive Income. The idea grew from a struggle to reconcile the competing creative and practical forces of my personality in my twenties.

I was known as both an artist and an entrepreneur in junior high and high school. My dual passions for art and business meant that when I wasn’t sweating it out in my lawn business or selling T-shirts, I was working on a piece of art in my basement.

Insecurity and Starving Artists

I enrolled at the University as an art major, but switched to business in my second year. Deep down I wanted a creative career, but I was terrified of becoming a “starving artist.” I wasn’t secure enough with myself to lower my standard of living in order to accomplish my dream.

I thought that a life of entrepreneurship would give me the ability to be creative in a business sense while still putting food on my table. The process of creating a business was as thrilling to me as painting a picture. Maintaining that business was another story.

What I didn’t fully understand was how time-consuming and constrictive owning a business can be. I had a thriving business selling custom T-shirts in college, but I didn’t have much time to enjoy it.

I also didn’t pay much attention to my finances (that was the artist coming out in me). Even though I was making decent money, I was spending it all and racking up a ton of debt in the process.

After a few years of that lifestyle, I found myself with less freedom and more responsibility than when I started. With a bunch of debt on my shoulders, my focus switched from being creative and entrepreneurial to figuring out a way to make enough money to pay my bills. I got a “real job” and almost lost my creative dream forever.

The experience taught me two things:

1. The fact that you own your own business doesn’t mean that you have more freedom in your life. Sometimes it can even mean that you have less.

The businesses I owned at the time were very labor-intensive. To make matters worse, I had to re-create the work over and over each time I wanted to get paid.

The lesson I learned was that I never wanted to be a part of any business that didn’t have a passive component, meaning that I could leverage my time by getting paid over and over for work done once.

2. The Artist’s Dilemma: In the short-run, the truer you are to your own genius, the less it pays.

This is the curse of the starving artist. A true artist wants to create original artwork, but needs to eat at the same time. The artist could take a job, but that would take away from time needed to create art. Since it takes a long time (if ever) to see a payoff in original artwork, the artist needs to make a decision: be a starving artist, or put art on hold to put food on the table.

You can start to see why so many artists throughout history have gone insane.

What I Know Now

In light of the artist’s dilemma, I would suggest two options for an artist who wishes to build a lifelong career creating original art.

The first option is limited to those who have not yet burdened themselves with responsibilities such as a family, debt, or other obligations. Those who have just graduated high school or college are usually the most representative of this group.

If you are free from obligations and wish to dedicate your life to creating original artwork such as music, painting, acting, or film-making; it’s first necessary to determine the strength of your desire for creative freedom.

Do You Have a Burning Desire?

Do you want it so badly you are willing to give up luxuries such as a decent car, dining out, a comfortable apartment, or new clothes? Are you so dedicated to your craft that you are willing to be broke and unable to find a date? Are you such a purist that you are willing to marry your craft, even if it never pays off?

If you can’t answer yes to all of these questions, I wouldn’t advise pursuing a life of creating original art. Your creative talents might be better suited to some form of commercial art where you would earn a decent paycheck for your work. You won’t have creative control, but you still get to be creative.

If you can answer yes, it’s important that you become very clear about your path as an artist. You must overcome your own ego, making an agreement with yourself to trade off material possessions for your passion.

Economics tells you that you won’t be making any significant money from your artwork until you have built up sufficient demand; which could take years (if ever). In the mean time, you’ll have to work a flexible odd-job to pay your expenses. If your expenses are too high, you’ll have to work too much and you’ll never get around to your passion.

The Artist’s Life

To keep your passion for art as your number one focus, it’s important to limit your working hours to part-time, and establish the discipline to work on your art full time. The only way to do this if you aren’t independently wealthy is to keep your expenses to an absolute bare minimum.

This means living with a roommate (or several) in a less-than desirable place. It means driving a junker, or better yet: riding a bike. It means never touching a credit card and paying for everything with cash. It means eating mac ‘n cheese for lunch and beans ‘n rice for dinner.

You’ll have to become numb to what other people think of you. People might look down on you, or write you off as insignificant. What they won’t understand is the amount of freedom you are creating for yourself. Since you aren’t bogged down with debt and responsibility, you’ll have the freedom to create whatever you want and share it with the world.

The best job I can think of for an artist is in the service industry. Tips pay a lot better than minimum wage and the hours are flexible. It’s easy to get your shifts covered and most places won’t care if you only work a few days a week. Working nights and weekends will open up your days for your art.

Pitfalls

Be careful of two pitfalls to this technique.

1. Going into debt.

Living on such a small salary leaves you especially prone to going into debt. Live on cash alone and avoid credit cards at all costs. Don’t buy anything you don’t need such as furniture or clothing.

The more debt you get into, the more you’ll have to work.

As a former bartender, I can tell you from personal experience at several restaurants that most people in the service industry are artists of some kind. How often have you heard the cliché: “Oh, you’re an actor? What restaurant do you work at?”

Even though the industry is filled with artists, there are surprisingly few practicing artists. The reason is: most of these people get themselves into debt, have to work more, and don’t have time for their art.

2. Forgetting About Your Art

Don’t forget about the whole reason you put yourself in this lifestyle! Having a lot of time off and no expenses leads some to lose track of the time. It’s easy to stay up late, play video games, or party.

If you’re going to be a serious artist, you have to be disciplined. Set up “business hours” for yourself and stick to them! Work on your art at least 4 days a week.

Option Number Two

If you’ve already amassed some responsibility but still have the desire to create original art; or if you have the mentality of a producer (sort of an entrepreneurial artist); there is only one other path.

Put off your art for a couple of years and put your energy into lasting, sustainable streams of passive income. Once your passive income has reached a certain level, you’ll be able to create all the art you want without consequence.

For a step-by-step rundown of this option, read A Roadmap From Debt to Living Your Passion.

An Artist’s Sacrifice

Being an artist certainly isn’t easy. Creative types have to make tradeoffs in order to follow their passion. They have to get creative in their financial lives so that they can get creative in the rest of their lives.

If your focus is clear, and you follow one of the paths laid out in this article, you stand a much better chance of hitting it big. Since you were smart enough to establish an environment where you could focus all of your energy on your art; you gave your art a chance to grow and develop. You gave yourself a chance to become really great at what you do.

If you are able to pour yourself into your passion, and have the patience and strength to weather the hard times, you will be vindicated in the long run. Whatever you do, don’t quit! Stick it out and believe in yourself.

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Genius Comments

Comment from Barney Davey
Time: June 2, 2007, 1:07 pm

Hi Brian,

A lot of what you advice perfectly resonates with the advice I provide in my book, How to Profit from the Art Print Market. For instance, to become a commercially viable artist often means making comprises to market conditions.

I wrote the book to help visual artists to understand how to get into the print market and the licensing market. These are two ways to leverage the creative effort from painting an original into passive income streams.

The picture you paint for enjoying a career as a full-time professional artist is rather bleak. I would agree with your assessment if the artist does not have the desire and ability to work on the business side of an art career.

Alternatively, I have noted many successful artists who were helped enormously by a supportive spouse, family member or close friend who handled marketing and business chores. These kind of partnerships are often the key to success for many visual artists.

Visual artists have more power to drive their destiny than other artists. That is, you don’t have to wait to make a big break to get into a film or stage play to begin making a nice profitable career. You can use the print-on-demand technologies to help you get into galleries on a relatively low budget. Or, if you are like Natasha Wescoat, who I have written about on my blog in my book, and you can paint fast, you can make a nice living selling orginals online. Or like Duane Keiser with his painting a day blog.

I have personally known hundreds of artists who relatively unknown who make very comfortable livings selling their art. And, there are literally thousands more I’ve yet to meet. Most started small and grew into a profitable business. All paid attention to the business, had a feel for what their collectors like to buy and were diligent in supplying that look. Not to say they are stuck painting florals forever, but they do know their market and how to cater to it.

Some of what you talk about applies to having a career no matter what. That is, you can get deadended, treated like you don’ t matter, or be forced into doing parts of a job that just suck. Lucky is the person who enjoys every aspect of the job or career they have. For examply, most actors hate jockeying around pimping their films. Many musicians get tired of the life on the road.

My brother is a successful lawyer who at times would prefer not to have write yet another business contract or franchise agreement. But, he does it because there is also pleasure from succeeding at the things that are difficult to achieve, even if parts of the process are mundane. Oh, and not to diminish he is paid well for his expertise.

If an artist has talent, an ability to create images that resonate with buyers, real ambition, and some entrepreneurial skills, he or she can build a career around selling their art. Today, there are more opportunities to sell art in more ways than ever. That creates more competition, but for the most talented and determined, there will always be room to grow a successful career.

Lacking any of those criteria, your advice about being a commerical artist is well advised. Keep in mind some of the most successful painters started off as graphic artists…Wyeth, Rockwell, and Warhol are the most famous. Many others not as well known followed the same path. I guess it could be akin to the sideman or backup singer coming forward. Names like Marvin Gaye and Jimi Hendrix come to mind immediately.

You ought to be rightly proud of what you are doing with you blog. I commend you on your efforts and for what you do to help others get a grip on those things where you supply insight and inspiration.

All the best,

Barney Davey

Comment from Joe
Time: June 3, 2007, 3:54 pm

Hey Brian, Po Bronson wrote a good book called “What Should I Do With My Life?” that is in a similar vein (ie. fulfilling your dreams, putting them off, etc). It’s quite good, as are his other writings.

Comment from Brian Lee
Time: June 3, 2007, 4:58 pm

Thanks Joe, I’ll check it out.

Comment from Writer’s Coin
Time: February 29, 2008, 2:42 pm

Forgetting about your art: that’s a big one for me. Magazine subscriptions are good monthly reminders, as are great books and movies (I’m a writer). You have some great advice on here. I’m glad I found your site!

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