How to Blog :: The Manual

Everyone should have a blog. If you don’t have one you should consider getting one immediately because it’s easy to set up and extremely powerful. This post has all the information you need to get started.

A blog is the platform of choice for personal expression in the digital age. It is a way for everyone to leave some kind of mark on the world, no matter the size.

A blog can be as simple as a collection of someone’s favorite links, or as complicated as an online text book. Everyone has a need to express themselves and it has never been easier to do just that.

This post is the result of months of work gathering information to set up geniustypes.com. At the time it would have been nice to have had all of the information in one place. Wanting to help people avoid the hassle that I went though, I decided to put this post together. I will continue to update the information on this post as I find new resources, so please check back.

Here are the basic steps that this post will cover:

1. Decide what to blog about
2. Get a URL and web host
3. Choose your blogging software
4. Choose your blog layout
5. Customize your blog layout
6. Install plugins
7. Syndicate your blog
8. Learn blog etiquette
9. Monetize
10. Learn SMO and SEO
11. Get to work!

When I stumbled upon the blogging technology that is now available, I was blown away at how advanced it was. I got excited because I realized that the internet was truly starting to deliver to the individual what it has promised us from the beginning: a level playing ground.

Before I knew about blogging, I was spending a lot of time learning web-building languages to build geniustypes.com. For months, I plowed through the frustrating process of learning the basics in html, css, php, and anything else I could get my hands on.

As a creative person the design side came easy to me, however programming languages were a chore. I figured that until I could hire a programming intern I would have to bite the bullet and do it myself. I didn’t realistically foresee finishing the site for at least a year.

After several months, I had designed the core structure of the site and was very proud of my work so I decided to take a break and spend some time browsing other websites. When I saw the high level of design and functionality that existed on the web I suddenly didn’t feel as confident in my work. My site was rudimentary compared to the others I had seen.

My first instinct was that I should work harder and raise the level of my site, but as I investigated, I realized that people were using blogging software to help give them an edge. This software allowed them to leverage technology so that they could concentrate on producing content. I decided to try it out and found that this new blogging technology was user-friendly to the point that anyone could learn to use it without having to learn code; and sophisticated enough that the little guy could compete.

When I installed the software, I was able to re-create work that had taken a few months in just a few days. Not only did my site look better, but it had functionality that I had never dreamed that I would be capable of creating. From the beginning, the software did everything for me including site navigation, communication with other blogs, database backups, and even publicity. I couldn’t believe that I was able to do so much with this software, but you won’t believe the best part… (move in closer to your screen)… it’s free.

1) Decide what to blog about

Blog what you know. You don’t have to be an expert to have a blog. Think about the things you are passionate about. One clue to finding your passion is how you spend your free time. So what if you watch six hours of TV per day, maybe you could have a blog about TV programs.

If you are an information junkie, you could have a blog consisting of links to your favorite news stories each day. You don’t even have to comment if you don’t want to. People with similar interests could check your blog to see what is going on in the world.

If you are an artist, you could create blog posts showcasing your art. If you wanted to take it a step further you could also showcase the art of your peers.

If you like to crochet, you could blog about that! The beauty of the internet is that no matter how obscure your interest, you are bound to find at least some other people out of six billion on the planet to relate to.

Be true to yourself. If you blog about your passion your personality will shine through. You will attract others who want to share in your excitement. Don’t be deceptive or pretend that you are someone you’re not. People can sense when a blog is insincere.

Don’t hold back! Publish your best work for free. The old model for marketing information on the internet was to only give teaser bits of content for free so that some would be enticed to buy the premium content such as a book, cd, or movie. The introduction of affiliate programs and shared ad-space have made it possible for content authors to give their premium content away for free and still generate a stream of income. I love this concept because it allows bloggers to share information with anyone who wants it and still rewards them for their work.

Here are some links to great articles on what to blog about:

“10 Web Tools to Help Generate Blog Content Ideas” – Seomoz.org
“Blogging for Personal Growth” – Steve Pavlina

2) Get a URL and Web Host

Once you have figured out what you are going to blog about, it’s time to decide how much control you want over it. The more control, the more it will cost, and the more technical skills you will need to learn.

Free blogs. There are many sites that will give you a free blog. My favorite is wordpress.com, but many other sites exist such as blogger.com or Squidoo.com. With free blogs you give up some control of your site including the URL. Instead of having www.yoursite.com, free sites give you something like yoursite.wordpress.com. If control isn’t important to you then free blogging is a no-brainer!

Register a Domain Name and find a host. If you have decided that you want your own unique URL, the first thing to do is check to see if the name you want is available. Most services offer one stop shopping for domain names and web hosting which makes it easier to organize your site.

You can register a domain for less than $20 per year, and get hosting for under $20 per month. If the domain name you want is taken, some of these services will allow you to place bid on the name which will give you a chance to claim it when the current owner releases the name.

I tried a half dozen hosts and now I swear by The Genius Tree for my hosting. I partnered with them because they hey give me the most control of my site, have the nicest interface, include the most support documentation, and are bar-none to the fastest.

If you are serious about blogging, save yourself the hassle of having to transfer your site, (like I did), when your host doesn’t provide the services you need and start with The Genius Tree.

To make things even better, I have partnered with them to give you the expertise that has taken me thousands of hours to compile. An account with The Genius Tree includes a free WordPress Installation with all of the plugins that you see here in this site!

You may not know about plugins yet, but they expand the functionality of your site and sometimes take forever to install. Now you can have them in a fraction of the time.

I even keep an eye on the forums to make sure that you’re not left in the cold.

3) Choose your blogging software.

If you have chosen to go with a free blog service, than you have already completed this step. If you have your own domain name and host, it’s time to get some blogging software. The best software that I know of is WordPress. Not only is WordPress free, it’s an absolutely fantastic package with outstanding support documentation. There is enough information in the support pages to allow you to learn how to do just about anything to your blog.

Installation. Installing WordPress is easy; in the worst case scenario they’ll even install it for you for free. If you are serious about customizing your blog I challenge you to do it yourself to get familiar with how it works. The full installation documentation is located here

After you download WordPress you need a way to upload the file to your new server. Check out these FTP programs:

PC
Core FTP
WS FTP
Cute FTP

MAC
Fugu

The Genius Tree come with WordPress pre-installed; but if you’re with another host, you might be able to use an installer such as Fantastico to help you with the WordPress installation.

4) Choose your blog layout.

One great thing about WordPress is the ability to choose a professional looking theme to use. People from around the world have been gracious enough to design themes and make them available for us to use. You can browse the theme directory here.

When you find a theme you like, download it and upload it into the folder “wp_content/themes” located in the main WordPress folder. Go to the “presentation” tab in your WordPress admin site to change to your new theme.

5) Customize your blog layout.

If the author of the theme you choose allows it, you can customize the look of your site in the “theme editor” under the “presentation” link in your WordPress admin pages.

The “Stylesheet” controls the style of your site such as the appearance of fonts, backgrounds, and links. This file is written in CSS, which is a fairly simple coding language. Click here for a tutorial on CSS.

The “Header” and “Sidebar” files control the look of, guess what: the header and sidebar. They contain a mixture of html and WordPress “tags” written in php. Without having to learn php, you can visit this list of tags to cut and paste the ones with the functionality that you want.

The “Main Index” file controls how the content will be listed on much of your site including possibly your home page and category listings. This file has html and WordPress tags.

The “Single Post” file controls the content on single post pages.

If you have a “home.php” file it will control how your home page looks.

6. Install plugins.

Plugins are pieces of code designed by third parties that add functionality to your site. There is a list of plugins here. Plugins are downloaded and then uploaded into the wp_content/plugins folder. Make sure to read the “read me” file included with the plugin for special instructions. Some plugins are simply activated in the “plugins” section of the WordPress admin pages, and some require you to add a table to your WordPress database or a tag to your template.

Here is a list of the plugins I use for geniustypes.com:

Aksimet -saves me hours by fending off spam comments.
AdSense-Deluxe -an easy way to organize google ads.
Bookmark Me -the del.icio.us button at the bottom of my posts.
CG-SameCat -generates a list of pages in the same category.
Dean’s Permalinks Migration -get out of jail free card for changing my mind.
Exec-PHP -Lets me run PHP in posts and pages.
Feedburner Feed Replacement -directs RSS feeds to feedburner.
Get Recent Comments -generates a list of recent comments in the sidebar.
Google Sitemaps -creates a Google-friendly sitemap.
Gregarious -Digg and Reddit buttons.
Kramer -converts inbound links to pingbacks.
MyAvitars -adds MyBlogLog avatars to comments.
Popularity Contest -most popular posts.
SEO Title Tag -customizes my title tags.
Show Top Commentators -lists the top contributers to comments.
SRG Clean Archives -archives that don’t give me a headache.
Subscribe to Comments -alerts people of follow-ups to their comments.
Tags in the Head -not entirely sure what this does, but makes me feel better.
Terong Related Links -lists related links.
The Excerpt Reloaded -customizable excerpts.
Underscore Permalinks -uses _ instead of – in permalinks.
Ultimate Tag Warrior -organizes tags for each post.
Contact Form -a simple contact form.

7) Syndicate your blog.

In addition to making your content available to those who visit your website, syndication allows readers to subscribe to your blog so that they are alerted immediately when new posts are available. The most common form of syndication is RSS or “real simple syndication.” RSS feeds allow people to add your blog to their home page at Yahoo! or Google, or to a feed reader like NewsFire(mac), or to a feed organizing website such as Newsgator.

I use a service called Feed Burner to syndicate geniustypes.com. Feed Burner is a free service that organizes and simplifies the syndication process. It allows you to customize your feed and publicizes it for you. It also gives you insight into your feed traffic and subscriptions that you may not have had under your regular traffic analyzing software.

8) Learn blog etiquette.

In order to earn respect in the blogosphere, it is important to follow the unwritten rules of blogging. Most of it is common sense:

Don’t spam.
Don’t shamelessly promote yourself.
Communicate with your readers.
Don’t post your link indiscriminately on other blogs.
Don’t drown your content in advertising.
Be respectful.
Don’t use a snarky tone when disagreeing with other bloggers.
Be unselfish.
Offer free help to others.

The list goes on. Here are some good blog articles that discuss blog etiquette:

Introducing the “Golden Rules of Blog Etiquette” -Rohit Bhargava
About.com list of etiquette articles

9) Monetize.

Successful bloggers can make a serious living from blog advertising. Steve Pavlina has recently posted that he is making over $1000 per day from his blog. Darren Rowse is another great example.

People who are making a full time income blogging treat their blogs as a serious businesses by putting full-time hours into producing content. There is enough content on some successful blogs to fill dozens of books, so don’t quit your day job just yet.

Just as in every social aspect of life, a duality exists in the blogosphere over the legitimacy of making money from your blog. On one extreme, some people believe that no one should earn any amount of money. On the other, some people opportunistically try to extract every penny from their blogs by any means necessary.

My stance is somewhere in between. I think that it is perfectly honorable to make money for the hard work you put into your blog. Blogging is my full time job and I would not be able to share this free information if I were not earning money in some way. At the same time, I believe in a certain amount of restraint. When in doubt, I think one should err on the side of caution. My grandpa used to say that “pigs get fed, and hogs get slaughtered,” which accurately suggests that people who balance modesty with motivation tend to be the most successful.

The most common way to put advertising on your blog is Google Adsense.

Another very common advertising program is Amazon.com associates.

There are hundreds more affiliate programs available. If you are referencing products or services in your blog, make sure to find out if they have an affiliate program so that you can get credit for referring people to their site.

10) Learn SMO and SEO.

SMO stands for social media optimization and has evolved from SEO, or search engine optimization. Blogs tend to get most of their traffic from social networking, as opposed to search engine queries. If someone likes your site, they might bookmark it with a social bookmarking site. Once they bookmark it, others might take notice and visit your site also. The best articles on the net benefit from “viral” marketing, meaning that the article’s popularity spreads through the internet like a virus.

Start by registering with these social bookmarking sites to get a feel for them. There are dozens more available, but this list should get you started:

Technorati
Digg.com
Reddit.com
Ma.gnolia.com

Here are some articles about learning SMO and SEO:

Optimizing Your Blog for Search Engines -Pronet Advertising
5 Rules of Social Media Optimization -Rohit Bhargava
SEO Tips -ProBlogger.net

11) Get to work!

Once your blog is set up, it’s time to generate some content! Some people advocate posting shorter articles more frequently, and others advocate posting longer articles less frequently. No matter which style you choose, the important thing is consistency. Try to maintain the rhythm of your blog so that people can come to count on it.

I look forward to meeting you in the blogosphere!

Get started with The Genius Tree by clicking here.

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70 Comments

  1. Daily Blog Tips November 10, 2006 at 7:12 am #

    Very good post, and quite exhaustive might I say. I will definitely recommend this post to some friends that are not blogging yet.

  2. weeblogger January 3, 2007 at 9:31 pm #

    thanks for this fabulous promer on blogging — for someone flirting with the idea of starting one, you’ve covered every possible question beautifully.

  3. brianclee January 3, 2007 at 9:34 pm #

    That’s very kind of you!

  4. John Templin January 5, 2007 at 10:18 am #

    Very nice and informative site. Keep up the good work.

  5. Joe Golson January 6, 2007 at 2:33 pm #

    Great site,lot’s of Blogging information.I’ll be back.

    Joe Golson
    Trugold Online Marketing

  6. Chris Jackson January 7, 2007 at 5:29 am #

    Very useful information,thank you for putting this nice piece of info for us to read.

  7. CJ Boston February 1, 2007 at 7:07 pm #

    Blogging definitely is the platform for the novice and expert. My mother has a blog and my daughter, not saying who is the novice.
    Thanks,
    CJ Boston
    http://www.ArticleCash.net

  8. Brent March 18, 2007 at 4:11 am #

    Brilliant Post on blogging and how to generate steady income you can also read an article on blogging and how to benefit

    http://www.allgoodarticles.com/index.php?page=article&article_id=4035

  9. TerryG March 27, 2007 at 5:08 am #

    Oh this is what I have needed long ago. I have searched everywhere for something like this. You have detailed the explanation in such a way that there is no misunderstanding. I am blogging right now and after reading this I can see where I have gone wrong. Thanks very much, I bookmarked your page so please keep up with the posts.

  10. Mike2007 May 6, 2007 at 10:58 am #

    Hi!

    The interesting name of a site – geniustypes.com how you managed to get such beautiful name of the domain?
    Very interesting site though there is no couple of sections. But section this here very much even by the way.

    I 6 hours wandered on a network, have not left yet íâ your forum! I think, I here shall stay for a long time!

    Thanks for the info, geniustypes.com!

  11. Brian Lee May 6, 2007 at 11:41 am #

    Thanks Mike! I’m glad to have you as my guest.

  12. Brian Lee May 27, 2007 at 9:32 pm #

    I would start with the basic package and upgrade as I grew.

  13. Joe May 27, 2007 at 9:30 pm #

    Brian, what level of web hosting should I start with for my blog?

  14. Joe May 27, 2007 at 9:41 pm #

    Ok, cool, thanks!

  15. Jan Hindrik July 7, 2007 at 12:16 pm #

    Contact Form -a simple contact form.

    I was hoping to find out what this was but the link didn’t work. Thanks for the great website.

  16. Pemainhanioke July 30, 2007 at 11:57 pm #

    geniustypes.com – the best site !

    Thank for your work for us!
    Thank you, I will add it to my bookmarks

    best regards

    Neo

  17. Paul C August 22, 2007 at 8:29 pm #

    This has been very informative. I’ve been playing with the idea of making a blog for awhile, although this article has convinced me further that it has a lot of potential.

    Thank you for this contribution Brian, another great article.

  18. Ken Daniels September 8, 2007 at 6:28 pm #

    Awesome! Just Awesome! To do such a great job of
    laying everything you need.Plus Loads & loads of suggestions after learning from your experiences.
    Definately a manual! It makes me consider starting a blog & I didn’t know enough to even consider it before.
    Thank You very much

  19. Thomas September 10, 2007 at 5:33 am #

    Hi Brian just wondering what themes you offer with the genius tree. Do you have a theme similar to the one your using? I think your layout is sensational. If you can offer me the same layout and the same plug-ins im sold. Get back to me dude.

  20. Brian Lee September 10, 2007 at 8:18 am #

    Thomas, yes, my theme is included. There are a few tricks to my theme, but I can coach you on how to do it, or you can stick to a scaled-down version.

  21. Thomas September 11, 2007 at 1:59 am #

    Brian, its me again. Just sent you an email tell me what you think.

  22. Gailen September 11, 2007 at 11:12 am #

    Great post Brian! I’ve been reading your blog for a while now and you are doing a great job.

    You’ve inspired me to start a blog of my own.

  23. Chinese September 20, 2007 at 3:48 am #

    Gorgeous! I’ve now found my way to start a blog for my company.

  24. jimi redmond October 7, 2007 at 2:49 pm #

    Thanks with your help I will now be able to let the world see I have something interesting to say. thanks again jimir

  25. Luanne October 7, 2007 at 5:42 pm #

    Excellent information. I have a blog but have not taken advantage of it yet.

    I will now.

    Thank you very much

  26. Linda October 7, 2007 at 8:52 pm #

    great site for blog info… very detailed

  27. Ken Williams October 8, 2007 at 3:26 am #

    Wow…
    If only I’d found your blog a whole lot earlier, it would have saved me a fair few dollars.

    This is one of the most informative sites/blogs I have had the pleasure of reading.

    No fluff or filler. Facts.
    Brilliant

  28. Ken DiGregorio October 19, 2007 at 7:14 am #

    Brian, Thanks. Didn’t know there was so much you could do with blogging. I will start to use your article as my bible.

  29. Brian Lee November 15, 2007 at 3:33 pm #

    My philosophy has always been to write about it all. (read this for more). That goes against conventional wisdom, but I don’t believe in limiting myself.

    As for all the bloggers; a majority of people who read blogs, and comment on them, are bloggers themselves. I don’t know if that’s good or bad, it just is. I think that a lot of bloggers have the impression that they have a private audience with an undivided attention, but we can’t all be like that in reality.

  30. luke November 15, 2007 at 3:04 pm #

    I think it’s finally time to do this…

    My biggest challenge isn’t to come up with a topic, but to limit myself to one! I could do politics, fantasy (esp Tolkien), self-help issues, my journey to get out of debt, science education etc etc. Whichever I pick I would agonize over omitting the others! Any tips on dealing with that? Perhaps I could have a blog that contained major categories; people could read/subscribe either to their category of interest or to the whole enchilada… Thoughts? Suggestions?

    Also, I notice that virtually every comment here is from another blog – I assume this has something to do with generating traffic, but at what point does it become meaningless – where nobody reads the blog out of interest but only to find content for their own referrals..?

  31. Toban February 21, 2008 at 2:30 pm #

    Great resource. For FTP, I like to use FireFTP which is a firefox plugin. This is a great site for easy to understand computer stuff (I like the windows and firefox sections): How to Geek

  32. Andrew Phillips February 22, 2008 at 8:22 am #

    Brian, very straight-forward and useful information. Thanks. I started a free site/blog last night after reading this using WordPress. The service is great, but I did have to accept “wordpress.com” as the ending of my URL, which I’m not crazy about. I’m thinking I might pay for an URL and web-host before putting time into expanding the site. If I want to make money from my blog in the long run, is it possible to do using WordPress’s free service? Would I lose a large chunk of any profits to WordPress? Could I build up content for free with my WordPress URL then transfer my content to another host?

    Sorry if these questions are mundane. I’m new at this. Keep up the excellent work my friend.

  33. Brian Lee February 23, 2008 at 12:49 am #

    I don’t think that WordPress would take any of your profits… the main problem would be the URL. It’s a lot easier to attract traffic with your own URL. The last I heard, WordPress made you use one of their URL’s but that could have changed.

  34. Steve August 15, 2008 at 4:49 pm #

    Brian,
    How are you doing? I noticed you still are not posting and guess you have made this blog truly passive income like you had hoped. Just curious have you seen much of a drop in income since not posting. Still like reading many of the older articles.

  35. irreciree October 19, 2008 at 4:50 pm #

    How are you ?
    The interesting name of a site – geniustypes.com
    I at night 0 hours
    sat in the Internet So I have found your site :)
    The interesting site but does not suffice several sections!
    However this section is very necessary!
    Necessarily I shall advise your site to the friends!
    Forgive I is drunk :))

  36. Tonavella December 19, 2008 at 3:16 am #

    Hi

    As newly registered user i just wanted to say hello to everyone else who uses this forum <:-)

  37. Noriatrorce January 15, 2009 at 8:08 pm #

    Good day all!

    It’s my first time I am here.

    So i’d like to know if a world financial crisis affected someone among you?

  38. DaveCahonne March 10, 2009 at 9:50 am #

    Never underestimate the power of the internet. An increasing number of people use the internet
    to search for a business or service so having a web presence is an important media for promoting
    your company. Web design is a real skill and if your website is to not only look good but work well,
    it should be constructed by a professional web designer.

    If you are interested, you can contact me: hqwebdesign (AT) gmail (DOT) com

  39. knicker nagger March 26, 2009 at 8:10 am #

    Nice name for a site. Blogging is easy and fun and allows you to reach a lot of people you could never have possibly thought you could.

  40. TonyP April 24, 2009 at 9:47 pm #

    Hello eveyone, I’m new to the forum
    I look forward to sharing and exchanging information with everyone!
    I have been watching the forum for a while and I just decided to join and participate!
    See ya…

  41. Denis May 26, 2009 at 12:42 am #

    Thanks for an excellent post. This post encouraged me to finally start my own blog to write down and share all the information I have picked up during my professional career

    Thanks again!

  42. Kevin July 23, 2009 at 4:45 pm #

    Thanks for the post – I have a few shopping websites but have never really jumped on the blogging bandwagon. Everything I read says its the thing to do so your post was a good source of information for me. Wish me luck and thanks again.

  43. Brian Lee July 24, 2009 at 11:01 am #

    Good Luck!

  44. Dr. Zombie September 29, 2009 at 4:43 am #

    Really interesting and inspiring

  45. Business Opportunities Seeker January 3, 2010 at 2:58 am #

    This is a great post for beginners to study on how to start a blog. I hope you can make ebook with this post.

  46. Nick March 27, 2010 at 1:45 am #

    I have read this manual over and over again trying to figure out what PHP and cPanel are, and how to use Core FTP to download WordPress, or upload to a server somewhere… I am completely lost and I am studying computers in college, so I feel I should be able to do it… but I cannot. Any help?

  47. susie April 15, 2010 at 1:48 am #

    Great post. I will pass it on to my sister. She is just getting ready to set up her blog. Thanks

  48. Nick May 8, 2010 at 12:10 am #

    Ah, I have figured it out. It was as simple as getting a web host. I skipped the step hoping to get as far as possible without spending any money. Should’ve just followed the instructions. lol

  49. Emil November 9, 2010 at 12:37 am #

    For your statement “A blog is the platform of choice for personal expression in the digital age” please please add to it that blogging is great for business too. Business blogging is underused and is a great way to network and build traffic. Great article!

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