The Rich Think Differently
I really enjoyed Secrets of the Millionaire Mind by T. Harv. Eker because it focused on one of my favorite topics: how the rich think differently than the poor and middle class.
I stumbled upon this concept a few years ago when I read Rich Dad Poor Dad by Robert Kiyosaki, and it was a profound paradigm shift for me. Since then, many of the books I’ve read on wealth have echoed the same concept including Think and Grow Rich by Napoleon Hill and The Power of Full Engagement by Jim Loehr and Tony Schwartz.
As a hardcore self-determinist, the idea of taking destiny into my own hands by changing my thought patterns has a Matrix-like attraction. It’s inspiring to know that everyone has the ability to succeed, as long as they recognize that their way of thinking has been holding them down.
Keep an Open Mind
In the book, T. Harv Eker says that some of the best advice he ever got when he was poor was from a rich man who once told him, “if you’re not as successful as you’d like to be, there’s something you don’t know.”
The wisdom in those words is subtle, but powerful. It sums up the fact that poor and middle class people often get stuck in a particular way of thinking. For one reason or another, they’ve closed themselves off to anything outside their comfort zone. They might not admit it, but deep down, they’ve become comfortable with their financial position.
The strongest evidence for this concept I can think of is a phenomenon that often occurs to lottery winners. It’s fairly common for someone to win a multi-million dollar lottery only to be back to broke or worse within a few years. The takeaway is that money isn’t what makes you rich, it’s your mindset.
Financial Thermostat
This metaphor that Eker used was one of my favorite parts of the book. He compared a person’s financial temperament to a thermostat. Some people’s financial thermostats are set very low and others are set very high.
If bunch of cold air blows in through your front door as you let someone in from the winter, the temperature in your living room will temporarily drop; but it will eventually find equilibrium with whatever your thermostat is set to.
According to Eker, the same holds true for your bank account. It will always find equilibrium with your financial thermostat. If you have it set too low, your money will run out, even if you win the lotto. To figure out where your thermostat is set, just look at your bank account.
Your Filing Cabinet
There were quite a few little nuggets I took away from this book. When I read books, I usually take notes in my Moleskine, and this book took up a lot more pages than most.
I also liked his metaphor for the human brain. He likened it to a filing cabinet filled with various folders that we collect over the years. When faced with a decision about money, we make the best choice we can based on our available files.
If we were never given the files of the rich, that information is just not available to us at decision time. This helps to explain why we can go our entire lives doing what we think will make us rich, but never get there.
For the rest of the book, he gives readers what he calls “wealth files.” If you follow his advice, you will replace the old files in your filing cabinet with these more wealth-friendly ways of thinking. Here’s a sample:
Be a Problem Solver
In the book, Eker describes an entrepreneur as a person who solves problems for people at a profit. The more problems you solve, the richer you become.
Poor people focus on problems, the rich focus on solutions.
Luck Happens to Rich People
For one reason or another, the rich just seem to be luckier than the poor. He doesn’t offer an explanation for this phenomenon except for the idea that poor people tend not to put themselves in a position to get lucky. Rich people tend to take more risks and therefore reap more rewards.
Focus on Making, Keeping, and Investing Money
Eker says that getting rich is really as simple as making, keeping, and investing money; but most people tend to focus on spending money.
He explained the harsh reality that there’s no one holding a gun to your head, making you live in the house you live in, drive the car you drive, or wear the clothes you wear. Your lifestyle and spending decisions are largely discretionary. You can choose to spend less, thereby keeping more and becoming rich.
Get in the Corridor
Take action to get into the business of your choice by getting into the arena by any means possible. The best and cheapest education for an industry is to get a job at the bottom. In the example he used in the book, he decided to take a job as a busser at a bakery to do research on opening his own shop.
Stop sitting around, waiting for the right moment, the right education, or enough money to get into the business you want to be in. Just get in the corridor!
Admire Successful People
According to Eker, rich people admire successful people while poor people resent them. There is a commonly-held belief amongst the poor that the rich are somehow evil, unholy, dishonest, and greedy. The result is disdain for the success of others.
This resentment might just be one of the reasons they aren’t rich.
Bottom Line
This book is right up my alley, and you’ll like it if you like the type of content I cover on Genius Types. I believe that the path to wealth is through the mind, and this book is a great place to start.
Secrets of the Millionaire Mind by T. Harv. Eker


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Brian, I agree that wealth is first made in the mind. I haven’t read this book yet but it’s on my wish list on Amazon. Maybe I’ll get it for next month.
A lot of wealth principles go for all other areas of life too (health, spiritual, emotional, etc.)
Jeremy
http://www.fitness-made-fun.com
One of the other things I think has a big impact is your environment. If you’re always doing the same thing, interacting with the same people, and listening to people’s advice who are in the same financial position you are in, nothing is going to change. Your habits determine who you are.
If you look at the example of the lottery winners, it seems most of them lost the money they won because they went into business with their family and friends. Sometimes you have to realize that the reason the people weren’t in business before you were willing to offer the financing is because they don’t know what they’re doing. It’s always nice to help someone fulfill their dreams, but sometimes the best way to do that is to provide a steady example for them to follow, not by giving them all your money.
Another great post, keep up the good work.
Good points Jeremy & John. I appreciate your contribution.
Brian I’m curious, do you typically buy the books you review or borrow them from the library? I have quite a list of finance books I’d like to get to but only buy one a month or so to keep my costs down.
I’ve been buying them with the money I’ve been making on Amazon, but just recently a couple of publicists have contacted me and offered to send their books for free. Now it’s about half and half.
It’s a good idea not to resent people who happen to have more than you. To dislike them will only trap you in a bubble of negative emotions. Personally, I find that being negative only keep success out of reach. You become easily frustrated and are not as productive as you would like to be.
On the other hand, when you admire somebody, you will no doubt try to emulate him or her as best as you can. In the process, you will learn how to be the best that you can be along with a few new lessons.
Well said, Jen
Yeah, I’d love to see him live. I like his mind-set.
I haven’t had a chance to read this book myself from cover to cover, but have heard about the author.
In fact, his parent company holds conferences in various cities. We had a chance to attend a 3 day weekend conference when it was held in our town and it was quite an amazing experience. Lots to do with positive thinking and how negative thinking really affects all aspects of life.
Hi
This is book is a must read for everyone who want to be a millionaire.
His first rule is do a performance base business. Change the languaging always to make it happen. Imagine being a millionaire. Visualize it all the time. Give you a report to read on visualization. Click http://visualizationforsuccess.com/interview.html
Harv Eker’s book led me to this site. The book was the missing link for me, in two years of personal development. I couldnt get my head round why I have been a lifelong entrepreneur, designer, author, internationally known in my sphere, never worked for an employer in my career, and still have little to show for it, despite being careful with money!
This book showed me where I had been going wrong- I slapped my forehead so many times, I gave myself a headache! Logical, practical and also ethical, it is a must read.
Great review! I’ll add this to my list of finance books to read. It seems to be a common thread that to be rich, you must THINK rich.