Fact! you have to reach the emotion of your customer to be able to have a good business with them. It’s like an assurance that whatever the deal we have i’ll make sure that you won’t regret any of it.

- Jack Leak

Indeed, the journey is difficult. I’m not someone who is in touch with her emotions but keeping it real and honest when marketing something works for me.

Thanks Drew. You’re right. Men aren’t used to acknowledging that we have emotions, yet it can make us more powerful.

Great! Emotion I believe is one of the most powerful forces of nature. With it you can sell, market, influence. Thanks for drawing attention to this critical element of life – especially for us Men!!

Drew

Brian,
Good one, has given me a pointer on the reality of how hard it is to become a good communicator. Interpersonal communication are going to the key words for my search for a good book or seminar in my quest to get what I need to be able to make my self that little bit better.

Thanks to you

Henry

Hey Brian,

I was just thinking something very similar earlier today when I was watching the new Apple iPad video. Even though I know I don’t really have a use for it, the music, the fast pace, the smooth transition effects – they all made me emotionally *want* it.

I also totally agree with this – Steve used to tell me to “love your audience.”

I think Dale Carnegie has a similar anecdote in his book, where he’s talking about a particular magician who was very successful because every night he went out, he told himself his audience was important – these people paid tickets to come to his show, and thanks to them he was able to earn his living. Dale’s point was that having that attitude was what made him successful, rather than technical skills or superior magic tricks

Brian, thanks for this! It is the electricity that engages the audience. I’ll make sure I keep this in mind in my future presentations.